epop delivers a rapid and compelling return on investment

Deploying a system without being able to identify a compelling, measurable return on investment usually results in only marginal success.

With this in mind ZBD commissioned independent retail consultants PMC to investigate the issues surrounding paper based ticketing. The dynamic nature of the epop display can be leveraged to deliver a very compelling business case. This comes from replacing the paper system, gaining efficiencies by re-allocating resources and re-examining the price management process in the light of the flexible nature of the epop.

Efficiency Improvements
Now that staff are no longer worried about managing paper tickets they can concentrate on the important business of serving customers.

Reducing wastage
Having a dynamic centrally, regionally or locally updatable display enables staff to communicate effectively with customers and manage stock by marking down a product as it nears the end of its shelf-life.

Temperature Display
The epop provides an accurate temperature measurement at the product level enabling retailers to constantly monitor operating temperatures and proactively manage the fresh food display to prevent wastage due to food discoloration.

Margin Protection
Retailers competing with online e-tailers have to be perceived as competitive but still operate profitably. By introducing dynamic pricing retailers can respond to competitors offers but protect margins by not discounting unnecessarily.

Replacing paper
There is a cost associated with printing, delivering and managing paper labels in store. Product data, pricing and special offers might change every week without real guarantees that this information is put onto the shop floor. Investing in epop guarantees that the right product information is sent instantly and updates automatically.

Controlled Discounting
Rather than automatically reduce a price by 50% it would be more profitable to introduce a 'stepped' discount plan. This results in selling more products at a greater average margin. With the flexibility of epop, this process becomes simple and accurate.

Increasing the frequency of promotions
Now that there are no restrictions stemming from the creation and distribution of paper tickets it’s possible to greatly increase the number of promotions in store. These could even be time driven. Maybe every day at 4pm all fruit and vegetables are available at a discount, after one hour the epops revert back to their original picture/price without intervention. Just one example of leveraging the flexible nature of a dynamic display to increase sales.

Providing the information shoppers want
Shoppers are becoming more familiar with the environmental cost of products and epop can deliver this information, or anything else, to them. Food miles, salt content, point of origin, vegetarian etc…

Communicate more effectively
Consumers’ interests and needs change on a daily basis. Wouldn’t it be a significant step forward to be able to meet these demands, match pricing with online competitors and communicate better?

Ensure compliance
Incorrect pricing can lead to prosecution. With epop a products diaplay price is always accurate and auditable.

Summary
These are just some of the ways in which epop labels can dynamically deliver better quality information directly to consumers just at the moment when they make an important decision… the decision to BUY!